The 32-year-old is now trying to steer her career in the same pop/dance direction as Britney Spears, and is hoping that her new single, Good Time featuring American rapper Lil Wayne (whose label she is signed to), will bring her more success.
Matching the song's racy tone (another of the lyrics, 'I don't really give a f*** because I came to body rock', seem unlikely to make her a big hit on radio) is the sex-drenched video.
Hoping for success: Paris Hilton's new video Good Time sees her writhe around in a series of sexy swimsuits
Sticking her neck out! Paris is hopping her latest musical output will send her to the top of the charts
The steamy video not only features Lil Wayne and a host of beautiful people partying hard, but also a group of sexy male models in swimwear.
At one stage Paris is seen enjoying a massive, decadent party, surely echoing her own life. She also dons a neon yellow strapless top as she parties with a group of young people.
Diving in the deep end! Paris gathers a group of hunky men around her in swimwear for one sexy sequence in her new video
Lil Wayne adds a touch of street cred to the video, wearing red sunglasses and a black vest top which shows off his multitude of tattoos.
He raps ‘I'm f****d up ... I can't tell you what's what. All she know is suck, f**k. I walked up to a big butt, and asked her a** but what ... Tunechi never slacks without her button up.’
This isn’t Paris and Lil Wayne’s first collaboration as in November 2012, they partnered up on the little-heard track Last Night.
The song itself is a catchy dancefloor anthem with Paris essentially telling it like it is in her life. 'I love a good time, so let's party', she sings breezily. She even goes as far to copy the now iconic 'It's Britney b****' call-out from Miss Spears with her own 'It's Paris Hilton b****'.
Back in the pop circus! Paris and her pals bring a menagerie of floating friends to their racy pool party
In another of the video's scenes a very tongue-in-cheek Paris wears a soaking wet T-shirt with the slogan 'Rich Girl', while in another she dishes out a snide aside to the paparazzi.
Posting a picture of herself in a white bikini during the videoshoot, she wrote ‘Having fun on the #GoodTime music video set!’.
The perennial party girl later added a picture with the caption ‘Raging with @KryomanTheRobot & friends on the set of "Good Time" ?????? #YMCMB’
Paris herself is going to be DJ-ing at her musical comeback today in LA. She tweeted a shout out to her followers telling them to join her, ' I'm DJing @CreateNightclub in #Hollywood Tues Oct 8 for my #GoodTime ft. @LilTunechi single release party!’
She's got it licked! Paris wears an array of revealing and saucy swimwear during the Good Time video
The news wasn't so good last month when the video for the track was postponed a week from its initial release. It seems like there's some been some last minute tweaking to try to make this attempt by Paris at hitting the pop charts a bigger success than last time.
Her last attempt at pop stardom was back in 2006 when her debut album, Paris, sold just under 200,000 copies in the US, but did score her two top ten singles in the UK - Stars Are Blind and her version of Rod Stewart disco chesnut Da Ya Think I'm Sexy.
Not taking it lying down! Paris is determined to make her second attempt at pop stardom a hit
Her second album, still untitled, is due by Christmas, Paris has promised her fans.
If her second shot at being a pop diva doesn't work out, Paris's other sideline career as a DJ might just help keep her busy and out of trouble.
She's also continuing to pop up in the most unexpected places as well - she is due to be a guest housemate in VIP Brother Bulgaria, the celebrity edition of the Big Brother TV franchise.
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