Which is why Madonna was the perfect advertisement for a new fitness club which she opened in Berlin, Germany, on Thursday.
The 55-year-old opened the centre called Hard Candy, alongside her personal trainer Nicole Winhoffer, as it was inspired by Madonna’s Addicted to Sweat workouts.
Leathered up: Madonna was officially opening the
first hard candy fitness club in Berlin alongside her personal trainer
Nicole Winhoffer
Appearing at the Truman Plaza, a former US army site in September 2013, the Vogue singer arrived in an all-leather ensemble, including skintight leather trousers and a black leather biker jacket.
She even wore a silver brooch embellished with the word 'hard,' if people did not need any more reminding of the Material Girl's physical and mental strength.
Madonna teamed the leather look with a pair of black round-toe stiletto heels and a pair of silver chain drop earrings attached to a black cube.
Madonna poses for photographers with her
personal trainer Nicole Winhoffer and staff on the red carpet on the
opening event of the fitness centre Hard Candy on Thursday
She left her golden locks parted to one side, whilst curling it into glamourous waves especially for the event.
The mum-of-two also wore lashings of black mascara to accentuate her eyes and teamed it with red lipstick and pink cheek blush.
The new Berlin club are offering a selection of programmes, incorporating dance elements choreographed by Nicole Winhoffer, as well as high-intensity exercise moves.
Posy: Madonna, dressed in all leather,
posed with her hands on her hips at the fitness centre
Fitness fanatic: Madonna looked super toned as she showed off her body shape in her leathers at the event in Berlin
Farewell: After opening the fitness centre,
Madonna waved goodbye to the fans, and her appearance was part of a
global chain Madonna is unveiling around the world
Madonna and personal trainer Nicole Winhoffer, have pioneered workouts that they believe are fun and entertaining.
The Berlin venue is just one on the fitness centres which Madonna plans to open for her trainer, who has already opened Hard Candy Fitness in places such as Moscow, Mexico City and Santiago.
When taking control of Madonna's fitness regimes, Nicole told Shape magazine: '[Madonna's] previous trainer was recruiting professional dancers for the dance cardio portion of her fitness training. I was brought on board to assist her on her last tour.
'When the tour ended, I immersed myself in understanding anatomy, physiology, and the latest fitness trends while continuing my dance training. I continued to train Madonna and now I'm her primary trainer.'
Big reveal: Madonna pulls her hair away from her face to reveal silver chain drop earrings complete with a square black box
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